At ONLY, it was raining denims! We gave away 500 FREE jeans, across 7 cities and 9 stores in the country on 16th April ’16. It was one crazy, exciting & heart throbbing hunt.
We organised a day full of excitement for the ‘Denim Hunt’. This event began with buzz over all our social media platforms. And, of course no one wants to ignore give-aways!
After we created buzz about this event, the next thing our fans had to do was simply add us on Snapchat. This was the only medium used to reveal the cities, the clues and to watch all the girls go out for the love of denims.
Soon there was a huge crowd running around in search of their next clue to get their pair of free denim. Not only did the girls challenge their inner Sherlock but also did a great job! Here, our motive was to spread some denim love and #DenimizeTheWorld with ONLY which was complete!
Such an activity was never held by any other brand before and that’s how ONLY once again created an impact.
Let’s take a quick glance at how this Day looked like.
This is how exciting and crazy the Denim Hunt was: http://bit.ly/2dsBfwr
Were you one of those who made their way through the crowd? How was this one-of-a-kind experience? Leave us a comment below!