Mickey, one of the most loved and popular cartoon characters paid a visit to the ONLY stores. ONLY released its capsule collection that resonated these characteristics.
The limited edition Mickey Collection hit selected ONLY stores on 2nd August ’16.
The collection was quirky, playful & and a lot of fun. It appealed to the ideal ONLY TG who is young, edgy and loves having a playful twist to her outfit.
The collection comprised of various categories right from track pants, crop tops, sweat shirts to work wear!
We launched the collection on social media in the most exciting way. From creating a lot of pre-buzz on social media to blogger promotions to an exclusive reveal of the collection on Snapchat, we ensured our fans were hooked to our socials to know more about the new Mickey Collection.
Social media pre-buzz through GIF’s and engagement posts.
Blogger such as Santushi Shetty, Nilu and Kritika Khurana created a lot more buzz about ONLYxMickey on their socials
Big Hair Loud Mouth
Exclusive first look of the collection on Snapchat
ONLY Celebrated the 75th anniversary of our favourite Disney Character Mickey Mouse with fun limited-edition collection.
To encourage engagement, we wanted our fans to participate in the Mickey doodle activity, a fun activity on snapchat aimed to reveal the funny side of our fans.
A list of bloggers and influencers and renowned personalities from the fashion industry were gifted a cute hamper with ONLYxMickey goodies.
Since the collection was such a big hit on social media, we conducted a giveaway where 6 lucky fans were gifted an exclusive piece from the ONLY.Mickey collection.
Were you part of this awesome launch? Share your memories with us!